Overview:

The Monthly Handset Promotions Report examines trends in smartphone promotions across major carriers, highlighting changes in strategies, key device launches, and the most impactful discounts. It explores how carriers like AT&T, Verizon, and T-Mobile adapted their offers to drive sales of flagship devices, while employing varied tactics such as bundled offers, trade-in programs, and promotions tied to new device launches. The report provides insights into how promotions influence sales volumes and market positioning.