Overview

The weekly US Smartphone Promotions Tracker and Index monitors pricing and discount activity in the smartphone promotional landscape, covering major postpaid and prepaid carriers. It tracks every smartphone available at each carrier and identifies the key characteristics of each promotion. These characteristics are represented in the Promotion Index Score, a metric that quantifies the terms of each promotion.

What the Full Report Will Cover

13 channels: major postpaid and prepaid carriers, including T-Mobile, AT&T, Verizon and more
Every smartphone model available at each carrier, updated weekly
Promotion details: device price, discount amount, trade-in value, new line or upgrade requirements, and contract or installment terms
Promotion Index Scores at the carrier, OEM, and model level
Week-over-week changes that highlight new, expired, and modified promotions

Who Should Read This

Strategy, pricing, and procurement teams at smartphone OEMs, carriers, and component manufacturers
Sales, channel, and marketing teams tracking the competitive landscape
Competitive intelligence teams, financial analysts, and investors covering the mobile ecosystem

Key Questions the Report Answers

How aggressively is each OEM, carrier, and individual model being promoted?
Which OEMs does each carrier favor in its promotions?
How are new smartphone launches being promoted, and how does that compare with past launches?
How are trade-in, new line, and upgrade requirements shifting over time?
How are US carriers structuring promotions for new smartphone launches?

US Smartphone Promotions Tracker and Index, Week 39

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