At TCL's 2026 Spring TV New Product Launch on March 17, the company unveiled two 163-inch MicroLED giant-screen TV models – TCL Max163M and TCL Max163M Pro – priced at CNY 249,999 (around $36,000) and CNY 349,999 (around $50,000), respectively.

The Max 163M supports an XDR brightness of 10,000 nits, is equipped with over 24.88 million inorganic self-luminous chips (LEDs) and supports 3*22-bit+ color depth.
The Max 163M Pro not only retains the same configurations as the Max 163M but also gets an upgrade to 120 Hz refresh rate.

MicroLED commercialization

The commercialization of MicroLED technology was once hampered by high costs, resulting in slow progress. According to Counterpoint Research’s MicroLED Display Technology and Market Outlook Report, MicroLED TV display revenues were estimated to be less than $17 million in 2024. However, as yield rates in mass transfer improve and breakthroughs are achieved in key technologies such as glass substrate packaging, production costs have dropped significantly. MicroLED display revenues surged by 150% YoY in 2025, but in the TV sector, MicroLED is still struggling to achieve mass adoption.

Despite Samsung announcing its first MicroLED TV at the end of 2020, shipments are still very low due to the high price. But this situation is set to change with the launch of TCL's latest products.

MicroLED TVs: Current status

Samsung has demonstrated seven MicroLED TV models:

-> 50”, 63”, 76”,89”,101”,114” and 140” (sizes in bold were launched in the US)
->Prices in the US: $110K→$130K→$150K

TCL launched a 163” 4K MicroLED TV in China for about $110,000 in 2025.
In 2025, Hisense also launched a 136” MicroLED TV in the US for $150,000 (later reduced to $100,000).
At CES 2026, LG presented a 136” AM MicroLED TV with 4K resolution and 144Hz VRR, while Hisense introduced a new 163” TV with RGBY pixels.

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