Overview

This consumer survey report focuses on understanding chipset awareness and preference among smartphone users in India. The study examines how consumers perceive smartphone chipsets, the extent to which chipsets influence their purchase decisions, and the factors that shape brand preference within the chipset ecosystem. It also explores future expectations regarding the role of chipsets in enhancing overall smartphone experience. This wave also explores consumers’ perceptions of chipset performance in gaming, and their preference of chipset brands for gaming.

The research was conducted as a syndicated, quantitative online study using quota sampling, with a sample size of N = 1,100 respondents per wave. The survey targeted smartphone users across Tier 1 and Tier 2 cities in India, providing comprehensive insights into consumer attitudes in diverse urban markets. This report delivers actionable insights for stakeholders seeking to understand consumer priorities in the rapidly evolving smartphone and chipset landscape.

Note : Note: It is a customised report created to address specific action items for a particular question statement. A similar report can be developed on demand and tailored to any new requirements.

Table of content:

Key Takeaways

Recommendations

Chipset Awareness and Familiarity

I. Awareness of chipset presence across devices

II. Importance of chipset in smartphone purchase decisions

III. Brand awareness and sources of awareness (advertising, word-of-mouth, etc.)

IV. Consumer perception of chipset brands

MediaTek Awareness & Perception

I. Visibility of MediaTek chipsets across devices

II. Smartphone brands commonly associated with MediaTek

III. Overall consumer opinion and sentiment towards MediaTek

IV. Perception of MediaTek in flagship/premium smartphones

V. Key sources of information and awareness about MediaTek

Smartphone Ownership and Preferences

I. Current smartphone ownership status

II. Key factors influencing smartphone purchase decisions

III. Preferred smartphone brands and price segments

IV. Preferred chipset brands

Gaming

I. Type of gamer and device used for gaming

II. Reason for playing games and frequency

III. Major games played and frequency of in-game purchase

IV. Importance of smartphone gaming performance and gaming feature preferred

V. Preference of chipset brands across gaming parameters, and their preference for gaming performance

Appendix

Demographic Profile

Number of Pages: 50

Publication Date: August 2025