Southeast Asia Smartphone Market Witnessed 3% YoY Decline in Q2 2025
Overview: The Southeast Asia smartphone market declined for second consecutive quarter witnessing 3% YoY decline in Q2 2025 due to uncertainties caused by Trump tariff and weaker consumer demand. Indonesia and Vietnam contributed most to decline. Samsung led the region with 19% market share and was fastest growing among top five brands. Though H2 looks better due to improved macroeconomic environment, it will not offset the loss in H1, leading the overall market to decline in 2025.
Table of Contents for Report
- Subdued Demand Despite Festive Season
- Samsung Led the Market and was Fastest Growing among Top Five
- Conservative Outlook
Number of Pages: 5
Published Date: October 2025
Category
Industry
Smartphone
Service
Premium
Report Type
Report
Time Period
Other
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Author
Shilpi Jain
Shilpi is a Senior Analyst with Counterpoint Research, based out of Gurgaon. She has more than 9 years of work experience in consulting and market research field. She closely tracks mobile devices and ecosystem at Counterpoint and led various research and consulting projects. She holds a Master's in Business Administration from Fore School of Management, specializing in Finance, and a Bachelor's degree in Economics from Daulat Ram College, Delhi University.