Overview

Counterpoint’s India Smartphone MOP Price Hike report analyzes market operating price (MOP) increases in September 2026 compared with August 2026. During the month, 150+ SKUs saw MOP increases ranging from 2% to 41% (INR 300–65,000), as rising memory and chipset costs continued to pressure BOM. with the Apple iPhone Air 1TB recording the highest increase of INR 65,000. The report covers affected SKUs by brand, price hike ranges in INR and percentage terms, the most impacted models, the top 10 models with the highest increases, and a price-segment breakdown. It also explains the key cost drivers behind the hikes and provides an outlook for the festive season.

What This Report Covers

  • Key highlights of September 2026 MOP increases: total SKUs impacted, hike ranges, and the most impacted brand, model and price segment
  • Cost drivers: memory prices up nearly 4x since September 2025, rising chipset prices, a weaker rupee on US dollar-priced components, OEM spec trade-offs and longer replacement cycles
  • Brand-wise MOP increases and SKU impact for Samsung, realme, vivo, OPPO, Apple and others (Nothing, Xiaomi, Lava, HMD, iQOO and POCO), including the most impacted model and price segment for each brand
  • The top 10 models with the highest MOP increases in September (INR)
  • Price segment analysis across Sub-INR 10,000, INR 10,000–20,000, INR 20,000–30,000, INR 30,000–45,000 and above INR 45,000: SKUs impacted, hike ranges and the most impacted model in each
  • Outlook for further price hikes, festive-season demand and market volumes


Who Should Read This

  • Smartphone OEMs benchmarking their MOP revisions against competitors by brand, model and price segment
  • Memory, chipset and component suppliers tracking how rising component costs are passed through to device prices
  • Retailers, distributors and channel partners monitoring price changes across brands and segments
  • Investors, financial institutions and analysts assessing pricing trends, consumer affordability and the demand outlook
  • Consultancies, advisory firms and media following the Indian smartphone market


Key Questions the Report Answers

  • Which smartphone brands increased MOPs in September 2026, how many SKUs were affected for each major brand, and what was the range of increases in INR and percentage terms?
  • Which smartphone models recorded the highest MOP increases, and which brands led the top 10?
  • Which price segments saw the most SKUs revised and the widest range of increases, and which model was most impacted in each segment?
  • What factors are driving smartphone price increases in India?
  • How are further price hikes expected to affect consumer affordability, festive-season demand and smartphone market volumes?