Overview:

The global smart glasses market grew by 110% year-over-year(YoY) in H1 2025, marking a record pace for the segment. This surge was driven primarily by strong demand for Ray-Ban Meta Smart Glasses and the market entry of new players such as Xiaomi, TCLRayNeo, and several emerging smaller brands. Within the broader smart glasses category, AI smart glasses significantly increased their share of shipments, rising to 78% in H1 2025, up from just 46% in H1 2024. This shift underscores the accelerating adoption of AI-driven features as a core value proposition for consumers. For detailed shipment data and performance insights for key OEMs and leading models in the global smart glasses market during H1 2025, please refer to the full report.