Questions answered

  • How does OLED penetration in automotive displays — particularly the Center Information Display (CID) and Driver Information Cluster (DIC) — compare with consumer applications such as smartphones, tablets, notebooks, and monitors on a shipment basis?
  • How do OLED adoption levels differ between the CID and DIC, and what advantages and trade-offs does OLED bring to each?
  • Which automotive brands are leading OLED adoption today?
  • What did the 2025 CID and DIC technology mix look like by backplane and frontplane technology, on a revenue basis?
  • How much of the CID/DIC market did OLED account for by revenue in 2025?


List of brands mentioned in the report

  • Mercedes-Benz
  • MINI
  • Audi
  • Porsche
  • Genesis
  • Cadillac
  • NIO
  • Zeekr

 

About the report

Automotive cockpits are rapidly digitalizing, with more and larger displays per vehicle and rising display value per car. As the industry shifts toward premium, differentiated interiors, OLED has emerged as one option for design freedom, form-factor flexibility, and image quality — yet its penetration remains marginal compared with its dominance in consumer devices.