Network Security: The Next Differentiator for US Carriers
Overview: US carriers have long focused on differentiating their network by highlighting three key performance indicators (KPIs): reliability, coverage, and speed. While these KPIs remain crucial to the end-user experience, they are becoming table stakes – especially considering the push to roll out advanced 5G networks. At the same time, users are aware of the pervasive threats to their digital lives. Malware, phishing scams, data breaches and identity theft appear with increasing frequency across user accounts and impact more services.
Table of Contents:
- Key Findings
- Opportunity for Carriers: Security as Network Differentiator
- Security as Network Differentiator: Proactive Protection
- GenAI Phones are the Future – and Cause Consumer Concern
- Phones with Advanced Capabilities will Dominate Sales, Increasing the Attention Paid to Security Features
- Replacement Cycles Remain Elevated, Making Long-term Security Critical
- Churn Rates are Low – Even with Increased Market Volatility
- Existing US Carrier Perks Bundles Focus on Entertainment
- Converged Service Bundles Position Carriers as Key Safety Valve for Users
Number of Pages (if it’s PDF): 14
Published Date: August 2025
Category
Industry
Smartphone
Service
Premium
Report Type
Report
Time Period
Other
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Author
Gerrit Schneemann
Gerrit has 17 years of experience in the telecoms and consumer electronics industry. With a long history of covering the global smartphone market, he provides clients with strategic insights and advice impacting short and long-term business needs and decisions. Before joining Counterpoint Research, he spent over a decade at iSuppli, IHS/Markit and finally Omdia, before a short stint at GfK Boutique.