Overview:
Global TV shipments increased 8% YoY in April 2026, driven primarily by Samsung's strong performance. Samsung's shipments rose 39% YoY, supported by an aggressive rollout of new models that began in late March. Meanwhile, TCL and LG Electronics also posted double digit YoY growth, while Hisense recorded high single digit YoY growth. This suggests that competition in the global TV market continued to intensify in April as brands ramped up promotional activities ahead of the FIFA World Cup.