Market Monitor - Quarterly Smartphone Vendor Region Value Share, Q1 2026
Overview
This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues.
Summary:
Global smartphone revenues grew 8% YoY in Q1 2026, despite a decline in shipments. The market was pressured by rising Bill of Materials (BOM) costs and a severe memory shortage, which weighed shipments, but price increase and premium demand drove ASP.
Apple’s revenue climbed 22% YoY in Q1 2026, registering the fastest growth among the top five smartphone brands while also hitting a first-quarter record high, driven by sustained demand for the base iPhone 17 and iPhone 17 Pro Max.
Among regions, China continues to lead the market with a 28% revenue share.
All regions recorded revenue growth despite decline in shipments however, Middle East & Africa (MEA) was the fastest growing recording 18% YoY growth.
Published Date: June 2026
Category
Industry
Smartphone
Service
Market Monitor ASP expansion
Report Type
Report
Time Period
Quarterly
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Author
Shilpi Jain
Shilpi is a Senior Analyst with Counterpoint Research, based out of Gurgaon. She has more than 9 years of work experience in consulting and market research field. She closely tracks mobile devices and ecosystem at Counterpoint and led various research and consulting projects. She holds a Master's in Business Administration from Fore School of Management, specializing in Finance, and a Bachelor's degree in Economics from Daulat Ram College, Delhi University.