Overview:

The global smartphone market declined its fastest ever, down 23% YoY in Q2 2020. The impact of COVID-19 on the smartphone market was more evident in Q2 as compared to Q1 2020 which has affected the retail sales and supply chain of smartphones globally.5G shipment continued its growth in China in spite the decline in the overall smartphone market across regions majorly driven by evolving consumer demographics, affordable 5G devices and the proliferation of smartphone users. The pace of the 5G adoption will be expedited by a combination of efforts from OEMs, ODMs and network operators which will further broaden the use case for 5G. To overcome the effect of COVID-19, it becomes important for all the ecosystem players to keep a close watch on the industry. This report from Counterpoint provides a quarterly wrap up of the global smartphone industry from various dimensions

Counterpoint’s Market Monitor - Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (55+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast. The report also comes with a carefully chosen featured section based on the quarterly happenings. This quarter, the section is on trends and analysis of IoT world 2019, which was attended by team Counterpoint.

This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyse the current state of the global handset market and plan ahead of the competition.

The report is Relevant to:

  • Smartphone OEMs
  • Feature Phone OEMs
  • Component players
  • Smartphone Industry Investors