Overview

Following up on the series of quarterly Market Monitor reports, this is our latest report highlighting the price band share for 70+ brands. This report from Counterpoint’s Market Monitor service highlights the shipments for major smartphone and feature phone brands in the smartphone by price band.

While the total smartphone market declined by 7% YoY in Q2 2026, the decline was not uniform across all price points. Given the greater impact on the Bill of Materials (BoM) for lower-end smartphones, it is the lower price brackets that have seen the greatest decline. The sub-$250 tier, for example, declined by 16% YoY. Emerging markets, meanwhile, with a greater reliance on lower-end smartphones, also declined more than the global average.

What the Full Report Will Cover

• Global shipments across smartphones, feature phones and the overall handset market, split by price bands
• Brand-level shipment performance for 70+ major smartphone brands, across 25 regions/markets
• Comparison of shipment share to assess brand positioning
• Quarterly shifts in vendor and price band performance and overall market dynamics

Who Should Read This

• Smartphone and handset industry professionals tracking global market trends
• OEMs and strategy teams benchmarking brand performance against competitors
• Component suppliers, operators and channel partners assessing market demand and vendor dynamics
• Investors and analysts evaluating shipment trends across different price bands

Key Questions the Report Answers

• How are smartphone, feature phone and total handset shipments changing withing different price bands?
• Which brands are gaining or losing share in different price bands?
• Which price bands are driving overall smartphone market revenue growth?
• How much is the memory pricing crisis impacting different price segments of the industry?