Overview

The India TV market remained impacted by the memory shortage situation as brand made strategic portfolio shifts, and price revision to maintain business continuity. According to Counterpoint Research’s India TV Quarterly Model Tracker, the market declined 9.8% YoY in Q2 2026, as cautious spending patterns, price hikes, and higher festive discount expectation impacted purchase volumes. 

What the Full Report Will Cover

The tracker provides Counterpoint Research’s latest India TV market data, covering Q1 2022 through Q2 2026. It includes quarterly shipment volumes and shares, brand and model-level performance, average selling prices, retail price bands, channel splits, market value and major product specifications. The tracker also captures pricing changes and portfolio-level developments across more than 50 brands in the Indian market.

Who Should Read This

This tracker is designed for TV OEMs, component suppliers, distributors, retailers, ecosystem participants, investors and strategy teams seeking to understand market development, competitive performance, pricing trends, brand positioning and product-level dynamics in India.

Key Questions the Report Answers

• Which smart TV brands lead the Indian market in terms of shipments (volume) and value share?
• How much did memory shortage impacted model pricing, and shipment volumes?
• How are online and offline sales channels contributing to overall market growth?
• Which e-commerce platforms are driving the highest smart TV shipments?
• How are average selling prices (ASP) evolving across different brands and price segments?
• Which retail price bands are witnessing the strongest consumer demand?
• What are the latest trends in display sizes, display technologies, operating systems, memory and other smart TV specifications?
• How are macroeconomic conditions, consumer sentiment, and promotional activities influencing market demand?
• Which brands are gaining or losing market share, and what factors are driving these shifts?