ENG
Report

India’s Evolving Refurbished Smartphone Growth Story: Shifting Demand From iPhone Base Models to Pro Variants

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September 30, 2025

Overview: This report presents a comprehensive analysis of India’s refurbished smartphone industry, one of the fastest-growing markets globally. Drawing on in-depth research and interviews with key stakeholders, it provides valuable insights into refurbished smartphone sales and the evolving dynamics of the market in H1 2025. The study compares global and Indian trends, while closely examining brand-level performance, demand drivers, and supply-side challenges. It further explores critical aspects such as 5G adoption, AI integration, model-level shifts, and ASP trends, as well as the roles of both organized and unorganized players. Additionally, the report assesses the impact of the iPhone 17 series launch, recent government policies on secondary market operations and the way forward in 2025.

This analysis serves as a key resource for understanding India’s secondary smartphone market, its major stakeholders, growth enablers, and the factors shaping pricing dynamics.

Table of contents:

India Refurbished Smartphone Sales with Growth Rate

India’s transition in refurbishing markets

Global Refurbished Smartphone Sales by Region, Q1 2024 to Q2 2025

Apple’s growth and channel dynamics

India Refurbished Smartphone Sales by Key OEMs, H1 2025 vs H1 2024

Top models and ASP changes with 5G growth

Changes post iPhone 17 launch

The Way Forward

Published Date: September 2025



Category

Industry

Smartphone

Service

Premium

Report Type

Report

Time Period

Other

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Author

Glen Cardoza

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Glen Cardoza is a Senior Analyst at Counterpoint Research tracking smartphones and related ecosystems in emerging Asia. He also tracks the global secondary smartphone market. He has done his MBA in marketing and joins Counterpoint after a 7-year stint in core market research including primary quantitative and qualitative research with global players like Nielsen. His expertise lies in the smartphone and automotive sectors