Overview
This report analyses retailer sentiment toward 4G smartphones in India's sub-INR 15,000 segment at a time when rising component costs are prompting OEMs to reconsider their product portfolios. Based on primary interviews with retailers across cities the report examines the evolving demand for 4G devices, consumer purchase behaviour, viable pricing thresholds, brand performance, and the market conditions required for 4G smartphones to remain relevant. It also outlines strategic recommendations for OEMs navigating the transition toward a predominantly 5G market.
