Overview:
Global smartwatch shipments rose 9% YoY in Q3 2025, continuing the momentum after making the comeback in the last quarter. This growth was driven by strong performances from Chinese brands Huawei, Xiaomi, and Imoo, alongside Apple’s expansion driven by its new smartwatch lineup. Apple saw shipment growth in Q3 2025, ending a seven-quarter streak of declines that began in Q4 2023. Among the top five brands, all showed shipment increases except Samsung. The smartwatch market is projected to finish 2025 with a high single-digit year-over-year growth.
Table of Contents:
- Key Takeaways
- Smartwatch Shipments Trends
- By Device Type
- By OEM
- By Price Band
- By Region
- Smartwatch Chipset Market Analysis
- By Chipset
- By Price Band
- Smartwatch Spec Analysis
- Operating System
- Smartwatch Latest Trends
- Market Intelligence Tracker
- Smartwatch Market Forecast
Number of Pages: 50
Published Date: December 2025
