Global Smart Glasses Model Shipments Tracker H1 2026 Update
Overview:
The global smart glasses market grew 212% YoY and 22% sequentially in H1 2026. Growth was primarily driven by the aggressive expansion of Meta and EssilorLuxottica. After roughly three years since the launch of Ray-Ban Meta Smart Glasses in 2023, the competitive landscape of the global smart glasses market remains largely unchanged. Meta further strengthened its dominance in H1 2026, accounting for about 84% of global shipments, while other OEMs remained relatively small and under-scaled. Overall, beyond Meta, the global smart glasses landscape remains highly fragmented. For detailed shipment data and performance insights for key OEMs and leading models in the global smart glasses market during H1 2026, please refer to the full report.
What the Full Report Will Cover:
The tracker provides Counterpoint Research’s latest global smart glasses shipment data, covering 2023 through H1 2026 across 60+ brands. It includes detailed data by region, quarter, company, brand, model and model family, with coverage of shipments, retail and wholesale ASP, price bands, market value and key hardware specifications.
Who Should Read This:
This tracker is designed for smart glasses and XR OEMs, component suppliers, ecosystem players, investors and strategy teams seeking to understand market development, competitive performance and product-level trends across the global smart glasses market.
Key Questions the Report Answers:
- How has the global smart glasses market evolved from 2023 to H1 2026?
- Which companies, brands and models are driving smart glasses shipments?
- How do smart glasses compare across shipments, ASP, price bands and market value?
- How do smart glasses products compare in terms of key hardware specifications?
- How have smart glasses brands and models evolved across regions and over time?
Category
Industry
Emerging technologies
Service
N/A
Report Type
Report
Time Period
Half yearly
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Author
Flora Tang
Flora is a Principal Analyst at Counterpoint Research, based in Hong Kong. With over nine years of experience in the mobile industry, she specializes in analyzing the consumer electronics market and the Chinese supply chain. Flora has held various roles in the market intelligence and business strategy functions with leading Chinese smartphone OEMs, internet company and telecom operator. She initially joined Counterpoint Research in 2017 but later moved on to play key roles in OPPO’s international business strategy in 2021 and HONOR’s corporate strategy planning in 2022. Flora has since returned to Counterpoint, where she now serves a broader array of global technology players. Academically, Flora holds a bachelor’s degree in International Relations from Sun Yat-Sen University and a master’s degree from The Chinese University of Hong Kong.
Akshay RS
Akshay RS, a TMT research analyst at Counterpoint Technology Market Research, aims to create impactful insights and engaging visual stories. He tracks and analyses mobile devices, consumer IoT, XR, and retail segments across various regions and countries. With a civil engineering degree and MBA from SRM University, where he specialized in market research and operations, Akshay's passion for technology, data, and illustration drives him to push the boundaries of his field.