Global Smart Glasses Country Shipments Tracker, Q2 2026
Overview
Global smart glasses shipments grew 215% YoY and 30% sequentially in Q2 2026. In Q2 2026, the global smart glasses market continued to expand rapidly, but growth remained heavily driven by a single market leader, Meta. Beyond Meta, the competitive landscape remained highly fragmented, with no credible global challenger. The regional players such as Fire-Boltt in India and Huawei and Alibaba in China gained traction but retained limited global share. For detailed shipment data and performance insights for leading brands across key markets, please refer to the full tracker.
What the Full Report Will Cover
The tracker provides Counterpoint Research’s latest global and country-level smart glasses shipment data, covering Q1 2024 through Q2 2026 across around 60 brands. It includes quarterly and annual shipment volumes and shipment shares for the global market, the US, the UK, China, India and the rest of the world. The tracker also provides definitions for major product categories, including AI smart glasses, smart audio glasses and smart audio-and-camera glasses.
Who Should Read This
This tracker is designed for smart glasses and XR OEMs, component suppliers, ecosystem participants, investors and strategy teams seeking to understand market development, competitive performance, country-level dynamics and changing brand positions.
Key Questions the Report Answers
- How have the global smart glasses market evolved from Q1 2024 through Q2 2026?
- Which brands are driving shipments globally and across the major tracked markets?
- How have quarterly shipment volumes and brand shares changed over time?
- How does Meta’s market position vary across the US, the UK, China, India and the rest of the world?
- Which regional brands are emerging, and where are they gaining traction?
Category
Industry
Emerging technologies
Service
Extended Reality (XR)
Report Type
Report
Time Period
Quarterly
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Author
Flora Tang
Flora is a Principal Analyst at Counterpoint Research, based in Hong Kong. With over nine years of experience in the mobile industry, she specializes in analyzing the consumer electronics market and the Chinese supply chain. Flora has held various roles in the market intelligence and business strategy functions with leading Chinese smartphone OEMs, internet company and telecom operator. She initially joined Counterpoint Research in 2017 but later moved on to play key roles in OPPO’s international business strategy in 2021 and HONOR’s corporate strategy planning in 2022. Flora has since returned to Counterpoint, where she now serves a broader array of global technology players. Academically, Flora holds a bachelor’s degree in International Relations from Sun Yat-Sen University and a master’s degree from The Chinese University of Hong Kong.
Akshay RS
Akshay RS, a TMT research analyst at Counterpoint Technology Market Research, aims to create impactful insights and engaging visual stories. He tracks and analyses mobile devices, consumer IoT, XR, and retail segments across various regions and countries. With a civil engineering degree and MBA from SRM University, where he specialized in market research and operations, Akshay's passion for technology, data, and illustration drives him to push the boundaries of his field.