Global Passenger Vehicle Audio System Tracker, Q1 2025
Overview: This comprehensive quarterly report offers valuable insights into the evolution of automotive audio systems and technologies in recent years, with a focus on the latest features introduced by OEMs to enhance the in-vehicle entertainment experience. The report provides a detailed regional analysis of OEM performance and examines the competitive landscape among audio system suppliers. It also tracks changes in audio offerings across different powertrain types, including ICE, MHEV, HEV, PHEV, BEV, and FCEV.
As audio systems gain prominence within the digital cockpit, the market has seen a surge in mergers and acquisitions, with many players seeking to capitalise on the growing importance of in-vehicle sound experiences. This report also explores the various types of audio components, such as center speakers, tweeters, mid-range speakers, mid-woofers, surround speakers, subwoofers, and amplifiers, along with their configurations at the vehicle level.
The data spans from Q1 2022 and is updated quarterly for continuous tracking and analysis.
Table of Contents:
- by Auto Group (Toyota Group, Volkswagen Group, Hyundai-Kia Group, BYD, Geely Holdings, Maruti Suzuki, Tesla, Stellantis Group, BMW Group etc.)
- by Auto Brand (Audi, NIO, Honda, Nissan, Mercedes, Tata Motors, Ford, Li Auto, MG Motor, Rivian, Xpeng, Vinfast etc.)
- by Region (USA, China, Japan, South Korea, India, Europe, Southeast Asia, Middle East & Africa, Latin America, North America Others, Oceania, Rest of World)
- by Powertrain (ICE, MHEV, HEV, PHEV, BEV, FCEV)
- by Supplier Group (Harman, Bose, Sony, Dynaudio, Panasonic, Nippon Audiotronix, Burmester, Pioneer, AAC Technologies, Yamaha, VerVent, Gentex, Meridian, Sound United, Sonavox, SONOS, Devialet, Premium Audio Company, Yazaki, WANOS, iXOOST, Bongiovi, McIntosh, Nobo Automotive etc.)
- by Supplier Brand (Harman Kardon, JBL, Bang & Olufsen, Infinity, Faurecia Clarion, Focal, Meizu Flyme, Revel, Fender, AKG, Sennheiser, Canton Electronics, Mark Levinson, Huawei, Bowers & Wilkins, Lexicon, Klipsch, KEF, Amor Accoustic, Naim Audio, Mitsubishi Electric, ADS Audio, Xpeng etc.)
- by Speaker Count
Published Date: July 2025
Category
Industry
Automotive
Service
Digital Cockpit, Digital Cockpit
Report Type
Report
Time Period
Quarterly
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Author
Soumen Mandal
Soumen is a Senior Analyst tracking IoT, Automotive and Telecommunication ecosystem at Counterpoint Research. He is interested in IoT applications, connections, components, electric vehicles, connected cars, autonomous vehicles, semiconductors, shared mobility, services and emerging technologies. He started his career as an Energy Analyst with Manikaran Power Ltd. He has experience working with DISCOMs and SLDCs in the Indian power and energy industry. He is currently based in Gurgaon. He holds an Electrical Engineering degree and an MBA in Marketing & Finance.
Greg Basich
As Associate Director at Counterpoint Research, Greg Basich focuses on the automotive industry. Prior to joining Counterpoint Research, Greg worked at TechInsights and Strategy Analytics for a combined 11 years, providing market intelligence and advisory services to companies in the automotive electronics market and related verticals. Prior to his career as an analyst, Greg was a business-to-business journalist at Bobit Business Media for 13 years, focused on automotive interiors, aftermarket electronics, and the fleet market. Greg holds a bachelor’s degree in economics from the University of California, San Diego.
Sahil Gazi
Sahil Gazi is a Research Associate at Counterpoint Market Research based in Noida, India. He is a part of the Automotive Research team, exploring the various segments of Smart Automotive and specializing in Digital Cockpit and Audio Systems. Sahil holds an MBA in IT and Finance from Brainware University, West Bengal, India.