Overview: Following up on the series of quarterly Market Monitor reports, please find our latest report highlighting the value share for 42 brands. This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 94% of the total market by revenues.

To Quickly Summarise

• The global smartphone revenue grew a 4% YoY in wholesale revenue in Q3 2025, crossing $111.7 billion, up from $107.1 billion in Q3 2024.
• Smartphones continued to dominate the industry, contributing over 99% of overall handset revenues during the quarter.
• Apple remained the clear leader in the global smartphone market, capturing about 43.5% of total revenues, while growing 6% YoY supported by stable premium demand.
• The top five smartphone brands together accounted for nearly over 77% of global revenues, indicating sustained consolidation at the top of the market.
• Meanwhile, the global smartphone ASP continued to trend upward reaching $350 in Q3 2025, driven by premiumization and stronger-than-expected flagship performance across regions.