Overview: eSIM began as a premium feature, introduced by brands like Apple, Samsung, and Google through eSIM-first or eSIM-only models. Today, eSIM is gradually moving into mid-range and even budget devices as costs fall and competition grows.

• eSIM began as a high-end feature in Apple, Samsung, and Google devices but is now expanding into mid-range and budget smartphones.

• Despite wider availability, global eSIM penetration was only 23% in 2024, with adoption slowed by limited consumer awareness and operator reluctance.