ENG
Industry:
Smartphone
Service:
Premium
Report Type:
Report
Time Period:
Other
Industry:
Smartphone
Report Type:
Report
Service:
Premium
Time Period:
Other
Overview:
Apple’s total revenue growth has been limited to single digits for some time now. The hardware segment has slowed the growth, with the slowdown in iPhone being the primary reason. However, there is one segment that has consistently shown double-digit growth over the last decade – services. With a 29% contribution to Apple’s global revenue in Q2 2025, the segment is no longer a complementary division. This report analyses Apple’s services portfolio by segment.
Varun Mishra
Varun is a Principal Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem with a focus on Apple. He started his career as a Consultant with Infosys Limited where he was able to identify strategic avenues for business growth through deep research and analysis of markets and companies in various domains. He holds a Master of Business Administration in Marketing from Institute of Management Technology, Ghaziabad and a bachelor's degree from Coventry University, UK.
