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Report

Apple’s Staggered iPhone 18 Launch Strategy Prioritizes Pro Models and Its First Foldable

Category

Industry:

Smartphone, Display

Service:

Standard

Report Type:

Report

Time Period:

Other

Industry:

Smartphone, Display

Report Type:

Report

Service:

Standard

Time Period:

Other

Summary

TypeReport
PublishedAugust 4, 2026
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Author

David Naranjo

David Naranjo joined Counterpoint Research as part of its acquisition of DSCC, where he was Senior Director. David has more than 20 years’ experience in the consumer and commercial electronics industry. David’s professional background includes a wide range of responsibilities in product development, product planning, product management, product marketing, data analytics, and executive /operational management. Prior experience includes working in the consumer and commercial electronics industry as Director of Business Line Management at ViewSonic, Director of Product Planning at Samsung Electronics, Director of Connected Products at Kenmore, Director of Product Management at Mitsubishi Digital Electronics and Group Manager at Panasonic. David has a Bachelor of Electrical Engineering and an MBA in Finance and Marketing.

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