AI to Catalyse, not Cannibalize XR Growth
Overview:
During the COVID-19 pandemic, there was rise in interest in XR. The Quest 2 headset, launched in October 2020, became a wild success by the standards of XR sales. The following year, Facebook, the maker of the Quest series of headsets, rebranded itself as Meta, giving credence to the idea that the metaverse, which is best experienced in XR, was fast moving into the mainstream. However, by the following year, fewer-than-expected headsets were launched with limited content availability. The launch of ChatGPT made augmented reality (AR) the new area of focus in the tech world, taking attention – and arguably investment – away from XR. In this short report, we explore how the rise of AI might in fact play a role in the growth of XR.
Table of Contents:
Executive Summary
Introduction
Wider implications of Apple Vision Pro's sales performance
Emergence of AI and its implications for XR
Why Samsung is entering the segment
The next steps for XR
How AI can catalyse growth in XR
Conclusion
Number of Pages: 7
Published Date: October, 2024
Category
Industry
AI, Emerging technologies
Service
Premium
Report Type
Report
Time Period
Yearly
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Author
Harmeet Singh Walia
Harmeet works in Counterpoint Research’s India team, where he focuses on smartphone shipment forecasts, extended reality, consumer research and consulting projects. He was previously a consultant, formulating digital transformation & M&A strategies for companies in sectors including TMT and electronic manufacturing. He also has over five years of analyst experience working for the Economist Group and in investment banking. Harmeet holds a finance-focused masters from Warwick Business School.