Overview: During the 2025 festive season in India, smartphone sales reached 32.4 million units, registering an 11.5% YoY growth (highest since the 2020 festive period). This growth was primarily driven by pent-up demand and a favourable macroeconomic environment, including reduced retail inflation, improved consumer sentiment, and rising job optimism. Additionally, government measures such as GST reforms and income tax relief boosted household savings and discretionary spending, further fuelling festive season growth.
In this report you will find:
- Festive Season Sales, 2024: Key Trends
- India Smartphone Festive Quantitative Analysis
- Overall India Smartphone market Festive sales
- India Smartphone Festive Sales by Brand by Channel
- India Smartphone Festive Sales by Ecommerce platform
- India Smartphone Festive Sales by Price Segment
- India Smartphone Festive Qualitative Analysis – Online Platforms
- India Smartphone Festive Qualitative Analysis – Offline Platforms
- India Smartphone Festive Brand Performance and Highlights
Number of Pages: 21
Published Date: December 2025
