Global XR (AR & VR Headsets) Model Shipments Tracker, Q1 2020 - Q4 2025
Overview:
In Q4 2025, global VR headset shipments declined 44% YoY, primarily due to the high base effect in the year-ago period following the launch of the Quest 3S MR headset by Meta. In full-year 2025, global VR headset shipments declined 28% YoY, in line with our earlier expectations. In contrast to the slowdown in VR, global shipments of AR smart glasses grew 130% YoY and 71% QoQ in Q4 2025. The strong YoY growth was primarily driven by new product launches from OEMs, aggressive promotions during Black Friday and the holiday season, and the rising demand for waveguide-based AR smart glasses. For full-year 2025, the global AR smart glasses shipment grew by 108% YoY. For detailed data on the performances of key OEMs and key models in the global AR/VR market in Q4 2025, please refer to the full report.
Table of Contents:
• By brand (40+) and models (100+) Shipments Volume
•By region: Global
•Specification and prices (35+)
•Price bands
•Chipsets Company
•Chipset Models
•Display Size
•Display Type
•Internal memory
•RAM
•Wi-Fi Type
•FOV
•Color VST
•Other specifications
Published Date: March 2026
Category
Industry
Emerging technologies
Service
Extended Reality (XR)
Report Type
Report
Time Period
Quarterly
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Author
Flora Tang
Flora is a Principal Analyst at Counterpoint Research, based in Hong Kong. With over nine years of experience in the mobile industry, she specializes in analyzing the consumer electronics market and the Chinese supply chain. Flora has held various roles in the market intelligence and business strategy functions with leading Chinese smartphone OEMs, internet company and telecom operator. She initially joined Counterpoint Research in 2017 but later moved on to play key roles in OPPO’s international business strategy in 2021 and HONOR’s corporate strategy planning in 2022. Flora has since returned to Counterpoint, where she now serves a broader array of global technology players. Academically, Flora holds a bachelor’s degree in International Relations from Sun Yat-Sen University and a master’s degree from The Chinese University of Hong Kong.
Akshay RS
Akshay RS, a TMT research analyst at Counterpoint Technology Market Research, aims to create impactful insights and engaging visual stories. He tracks and analyses mobile devices, consumer IoT, XR, and retail segments across various regions and countries. With a civil engineering degree and MBA from SRM University, where he specialized in market research and operations, Akshay's passion for technology, data, and illustration drives him to push the boundaries of his field.