Global Tablet Market Tracker, Q4 2025
Overview:
The global tablet market declined sequentially and year-on-year in Q4 2025, as the holiday quarter normalized following a stronger Q3 and a high base in the prior year. The softer outcome suggests a demand-led quarter with limited signs of aggressive late-year inventory build, as OEMs prioritized inventory digestion and profitability over chasing volume spikes.
Table of Contents:
- Key Findings
- Tablet Shipments by OEM
- iPad Shipments by Model
- Terms and Definitions
Published Date: March 2026
Category
Industry
Consumer Electronics
Service
Tablets
Report Type
Report
Time Period
Quarterly
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Author
Sanghoon Kim
Sanghoon Kim is a Research Analyst at Counterpoint Research based in Seoul, Korea. At Gallup Korea, he gained hands-on experience conducting primary research surveys, mainly for government and public sector clients. After three years of research experience, he joined Counterpoint to focus on expanding his expertise in the fast-evolving IT sector. He graduated from Yonsei University with a Bachelor of Arts in Political Science.