Overview:
The global tablet market declined sequentially and year-on-year in Q4 2025, as the holiday quarter normalized following a stronger Q3 and a high base in the prior year. The softer outcome suggests a demand-led quarter with limited signs of aggressive late-year inventory build, as OEMs prioritized inventory digestion and profitability over chasing volume spikes.
Table of Contents:
- Key Findings
- Tablet Shipments by OEM
- iPad Shipments by Model
- Terms and Definitions
Published Date: March 2026
