Global Smartwatch Market Analysis and Insights, Q4 2025
Overview: Global smartwatch shipments grew 2% YoY in Q4 2025, sustaining the upward momentum gained back in Q2 2025. The growth was primarily driven by Apple's YoY shipment increase. HLOS (advanced) smartwatches grew only 1% YoY. The slowdown in growth was mainly due to declines from Samsung and Huawei. The basic smartwatch segment saw the fastest YoY shipment growth of 16% in Q4 2025. Xiaomi led the basic smartwatch segment's growth.
Table of Contents:
- Smartwatch Shipment Trends
- By Device Type
- By OEM
- By Region
- By Price Band
- Smartwatch Spec Analysis
- Operating System
- Chipset
- Display Type
- Connectivity
- Major OEM Trends
- Apple
- Huawei vs Samsung
- Market Intelligence Tracker
- New Smartwatch Launches, Q4 2025
- Upcoming Technological Trends in the Smartwatch Industry
- Key Takeaways
Number of Pages: 37
Published Date: March 2026
Category
Industry
IoT
Service
Smartwatch
Report Type
Report
Time Period
Quarterly
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Author
Balbir Singh
Balbir Singh is a Global Smartwatch analyst and consultant, specialized in the evaluation and assessment of leading market players, performance, market trends, and strategies. Leveraging his extensive expertise in trend analysis, he delivers in-depth insights, strategic analysis and industry forecasts. Before joining Counterpoint, Balbir served as a Knowledge Management Associate in ZS Associates.
Anshika Jain
Anshika is a Principal Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.