Overview: Global smartwatch shipments grew 2% YoY in Q4 2025, sustaining the upward momentum gained back in Q2 2025. The growth was primarily driven by Apple's YoY shipment increase. HLOS (advanced) smartwatches grew only 1% YoY. The slowdown in growth was mainly due to declines from Samsung and Huawei. The basic smartwatch segment saw the fastest YoY shipment growth of 16% in Q4 2025. Xiaomi led the basic smartwatch segment's growth.

Table of Contents:

  • Smartwatch Shipment Trends

- By Device Type

- By OEM

- By Region

- By Price Band

  • Smartwatch Spec Analysis

- Operating System

- Chipset

- Display Type

- Connectivity

  • Major OEM Trends

- Apple

- Huawei vs Samsung

  • Market Intelligence Tracker
  • New Smartwatch Launches, Q4 2025
  • Upcoming Technological Trends in the Smartwatch Industry
  • Key Takeaways

Number of Pages: 37

Published Date: March 2026