Author

Abhik Mukherjee

Abhik Mukherjee is an automotive market analyst and consultant, specializing in the evaluation and assessment of leading automakers’ performance, financial metrics, and strategic approaches. Leveraging his extensive expertise in automotive trend analysis, he delivers in-depth insights, strategic analysis and industry forecasts. Before joining Counterpoint, Abhik served as an academic research analyst and holds both an M.Phil and a Master’s degree in Economics.

Greg Basich

As Associate Director at Counterpoint Research, Greg Basich focuses on the automotive industry. Prior to joining Counterpoint Research, Greg worked at TechInsights and Strategy Analytics for a combined 11 years, providing market intelligence and advisory services to companies in the automotive electronics market and related verticals. Prior to his career as an analyst, Greg was a business-to-business journalist at Bobit Business Media for 13 years, focused on automotive interiors, aftermarket electronics, and the fleet market. Greg holds a bachelor’s degree in economics from the University of California, San Diego.