Global Monthly TV Shipments Tracker, January 2024 - November 2025
Overview:
Global TV shipments declined 1% YoY in November 2025, reversing the growth seen in the previous two months.
Samsung maintained its top position with a 17% market share. TCL continued to expand its presence in the global TV market, narrowing the gap with market leader Samsung. Despite the continued sluggishness in the Chinese market, TCL’s global TV shipments surged 20% YoY, demonstrating the company’s growing competitiveness.
This Excel report provides monthly global TV shipments along with regional split by brand. This includes the display tech split between LCD and OLED, helping understand the technological shift in TV displays.
Table of Contents:
• Introduction
• TV Shipments Pivot
• Base file
Published Date: January 2026
Category
Industry
Consumer Electronics
Service
TV
Report Type
Report
Time Period
Monthly
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Author
Sujeong Lim
Sujeong Lim is a Research Analyst at Counterpoint Research based out of Seoul Korea. In Counterpoint, she focuses on mobile ICT industry and mobile device research, especially dedicated on the Korea mobile market. After 10+ years product marketing experience during her working period, she joined Counterpoint to pursue her interest in IoT and emerging future technology.