Overview: India’s premium smartphone market, priced above INR 30,000 (> $350), has grown rapidly in recent years, driven by rising consumer aspirations, increasing urbanisation, and improved affordability through financing options. Within this, the offline segment has played a pivotal role, serving as a key channel for driving sales of premium devices. According to Counterpoint’s Monthly India Sellout Tracker, in 2024, the offline premium smartphone market accounted for 20% of the overall offline market, up from 10% in 2022, and 60% of the overall premium market. This highlights the importance of physical retail despite online growth, driven by consumer trust in in-store experiences, personalized advice, and easy access to financing. In Tier 2 and Tier 3 cities, offline retail remains crucial, with financing schemes, trained promoters and strong retail partnerships playing a key role in premium smartphone purchases.

Table of Contents:

• Financing emerges as key enabler in driving premium growth

• Smartphone Financing Ecosystem: Key Players and Models

• From credit to conversion: How top OEMs are winning in offline premium through financing

Number of Pages: 5

Published Date: December 2025