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Report

Apple MacBook Neo Set to Drive 7x Surge in Sub $700 Market

Category

Industry:

Consumer Electronics

Service:

Standard

Report Type:

Report

Time Period:

Other

Industry:

Consumer Electronics

Report Type:

Report

Service:

Standard

Time Period:

Other

Summary

TypeReport
PublishedApril 6, 2026
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AI
Automotive
Consumer Electronics
Display
eSIM
IoT & cIoT
Location Platform
Macro & Geopolitics
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Networks
Robotics
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Smartphones
Wearables

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Author

Minsoo Kang

Minsoo is a Senior Analyst at Counterpoint Research based on Seoul. In Counterpoint, he closely tracks mobile and other wearble devices. After 10 years of Strategic Planning and Marketing experience, he joined Counterpoint to pursue his interest in ICT industry and future technology.

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David Naranjo

David Naranjo joined Counterpoint Research as part of its acquisition of DSCC, where he was Senior Director. David has more than 20 years’ experience in the consumer and commercial electronics industry. David’s professional background includes a wide range of responsibilities in product development, product planning, product management, product marketing, data analytics, and executive /operational management. Prior experience includes working in the consumer and commercial electronics industry as Director of Business Line Management at ViewSonic, Director of Product Planning at Samsung Electronics, Director of Connected Products at Kenmore, Director of Product Management at Mitsubishi Digital Electronics and Group Manager at Panasonic. David has a Bachelor of Electrical Engineering and an MBA in Finance and Marketing.

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