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Premium Smartphone SoC Shipments to Surge in 2025, Boosting On-device GenAI SoC Growth

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September 30, 2025

Author

Shivani Parashar

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Shivani is a market researcher with over 11 years of market research and consumer insights experience. She started her career with Northern Trust Corporation and has since worked with multiple other market research & consulting agencies in India. Shivani has worked across a wide variety of industries, including but not limited to, technology, automotive, and logistics. She has handled multiple end-to-end research project across industries & functions covering a wide variety of subjects. Within Counterpoint, she focuses on components, especially semiconductor foundries and chipsets. Shivani holds an MBA degree in Marketing and an Engineering Degree in Electronics & Instrumentation.

Parv Sharma

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Parv is a Senior Analyst with Counterpoint Technology Market Research based out of Gurgaon, India. He has over 10 years of experience at Counterpoint in market research and strategic consulting across the global technology and telecom sectors. He tracks the global semiconductor ecosystem, with a focus on HPC and data center compute, server CPUs, and AI infrastructure — covering competitive dynamics across Intel, AMD, Arm, Nvidia, and hyperscaler custom silicon. His research also spans the smartphone semiconductor ecosystem — including the Application Processor (AP)/SoC market, foundry, node and manufacturing technology, the RFFE ecosystem and value chain, and smartphone Bill of Materials (BoM) analysis — as well as the Automotive and Connected Car value chain. He leads a team driving data analysis and insights and contributes regularly to media coverage on semiconductors and AI infrastructure.