The overview report of the Location Platform Effectiveness Index 2026 provides key highlights from the full Location Platform Effectiveness Index 2026 report. It includes a summary of key players positions in the mapping and location platform space along with a high-level look at the Location Ecosystem and commentary on the future of Location companies. The report also includes overall scores for Capabilities and Execution of all location and mapping players assessed with summarized qualitative commentary for Leaders & Pacesetters – HERE, TomTom, Google Maps, Mapbox and Challengers – Amap and Baidu Maps. The report has summary page of select few key players as well as glimpses of the detail the full report provides for each of the assessed companies.
Peter has 27 years experience in the mobile industry with extensive experience in market analysis and corporate development. Most recently Peter was Global Head of Market and Competitive Intelligence at Nokia. Here he headed a team responsible for analyzing and quantifying the industry. Prior to Nokia, Peter was an equity analyst at SoundView Technology Group. And before that he was VP and Chief Analyst of mobile and wireless research at Gartner. Peter’s early years in the industry were spent with NEC and Panasonic.
Murtuza is a Senior Analyst at Counterpoint Research based out of the UK. In Counterpoint, he closely tracks the Automotive Industry and Markets with a focus on pivotal technologies such as Electric Vehicles, Autonomous Vehicles, Software Defined Vehicle, Infotainment & Digital Cockpit, Mobility and Connectivity. He started his career at Tata Motors developing Electric Vehicles graduating into Strategy roles. His most recent experience prior to joining Counterpoint Research has been as a Consulting Manager at the Transport & Mobility consultants Ricardo UK. He holds an Executive MBA from Warwick University, MSc in Automotive Systems Engineering from Loughborough University and a BEng. in Automobile Engineering from Mumbai University.
