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Motorola’s 2026 Strategy: Betting the (Fashion) House on razr and Lifestyle Tech to Battle the Competition and Rising Memory Costs

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May 1, 2026

Author

Gerrit Schneemann

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Gerrit has 17 years of experience in the telecoms and consumer electronics industry. With a long history of covering the global smartphone market, he provides clients with strategic insights and advice impacting short and long-term business needs and decisions. Before joining Counterpoint Research, he spent over a decade at iSuppli, IHS/Markit and finally Omdia, before a short stint at GfK Boutique.