Infographic: iPhone 17 Pro Max vs iPhone 18 Pro Max (E) BoM Cost Comparison
Overview
iPhone 18 Pro Max (12GB + 1TB) BOM cost is expected to rise by nearly $300 compared to its predecessor.
Memory accounts for the biggest driver of the rise, followed by the latest 2nm SoC with its latest packaging.
Display and other parts may cost less than its predecessor, while camera cost will slightly increase due to the new technology.
Apple is expected to apply different retail price increases across different storage variants, to avoid the loss of gross profit on large-capacity models.
Even with an average $200 retail price rise, the iPhone 18 Pro Max is still expected to deliver a slightly lower gross margin than the iPhone 17 Pro Max in 2025.
Shenghao Bai is a senior analyst at Counterpoint Research, specializing in Teardown & BoM analysis and smartphone supply chain research. He is also a certified Project Management Professional (PMP). Shenghao has extensive experience working with leading smartphone and smart device companies, including Samsung Electronics, OPPO, and Xiaomi, where he oversaw hardware development and project management across a range of products. His expertise spans product planning and emerging technology trends.
