Infographic: Consumer Interests Changing China’s In-Car Entertainment Landscape
Overview
China’s remarkable growth in the automotive sector is evident with active transitions to EVs and connected cars. Chinese consumers are at the forefront of this growth, demanding more features, personalization and an overall immersive feeling in their cars. Recognizing this, Counterpoint Research and Dolby conducted a survey among China’s car owners and prospective buyers to understand their thoughts on an in-car entertainment experience.
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