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Huawei tops Apple in global smartwatch share for 1st time

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October 3, 2025

Global smartwatch shipments in the April-June period rose 8% year-on-year, according to Counterpoint Research. Huawei saw a 53% increase, taking the top spot for the first time with a 21% global market share.

Huawei's prices are a reason for their popularity. The average price of its smartwatches is $227, roughly half the average $413 price of Apple watches, according to Counterpoint Research.


"With China leading the rapid growth in the smartwatch market, Huawei smartwatch shipments are rising in Europe and elsewhere as well, so its share seems likely to grow," said Yoshio Tamura at Counterpoint Research.

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Team Counterpoint

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research report as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customer