Overview: In Q2 2025, the global smartwatch market recorded an 8% YoY growth—its first positive uptick following five consecutive quarters of decline. This rebound was primarily driven by Chinese brands such as Huawei, Xiaomi, and Imoo. Notably, Huawei overtook Apple to claim the top spot in global market share for the first time. Shipments in China surged 37% YoY, while India and North America saw declines of 27% and 4% YoY, respectively. HLOS (Advanced) smartwatches grew 10% YoY fueled by increased adoption in the Chinese market.