Global Smartphone Shipments 2018 - 2025
| Year | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
| Total (in Million) | 1505 | 1479 | 1331 | 1392 | 1225 | 1171 | 1216 | 1255 |
Market Highlights
- The global smartphone market continued its recovery in the fourth quarter (Q4 2025), registering 4% YoY growth.
- For the full year, 2025, the global smartphone market grew 3% YoY, marking a return to annual growth as stronger demand across developed markets and steady momentum in emerging markets supported the broader recovery.
- Apple also led the market in Q4 2025, with shipments growing 14% YoY, driven by strong demand for the iPhone 17 series and solid year end seasonal momentum across developed markets.
- Samsung ranked second, with shipments growing 17% YoY in Q4 2025, the highest growth among the top five brands.
- Xiaomi maintained its third position but recorded an 11% YoY shipment decline in Q4 2025, as supply constraints and competitive pressures in major markets weighed on volumes.
The global smartphone market share numbers are from:
Market Monitor - OEM Shipment by Region and Countries, Q2 2026
Excel File | Published Date: August 2026
This report is part of a series of market monitor reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 97% of the total device shipments in the industry.
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Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.