| Year | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
| Total (in Million) | 1505 | 1479 | 1331 | 1392 | 1225 | 1171 | 1216 | 1255 |
Market Highlights
- The global smartphone market continued its recovery in the fourth quarter (Q4 2025), registering 4% YoY growth.
- For the full year, 2025, the global smartphone market grew 3% YoY, marking a return to annual growth as stronger demand across developed markets and steady momentum in emerging markets supported the broader recovery.
- Apple also led the market in Q4 2025, with shipments growing 14% YoY, driven by strong demand for the iPhone 17 series and solid year end seasonal momentum across developed markets.
- Samsung ranked second, with shipments growing 17% YoY in Q4 2025, the highest growth among the top five brands.
- Xiaomi maintained its third position but recorded an 11% YoY shipment decline in Q4 2025, as supply constraints and competitive pressures in major markets weighed on volumes.
The global smartphone market share numbers are from:
Market Monitor - OEM Shipment by Region and Countries, Q2 2026
Excel File | Published Date: August 2026
This report is part of a series of market monitor reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 97% of the total device shipments in the industry.
