BoM Analysis: OnePlus Watch Costs up to $68 to Produce
Note: Numbers may not add up to 100% due to rounding off.
Storage and Connectivity
OnePlus has equipped the smartwatch with 128MB of PSRAM supplied by AP Memory and 4GB of NAND flash. The eMMC NAND is manufactured by Kingston.
For wireless connectivity, the OnePlus Watch has two standalone chips correspondingly from Airoha and Infineon. The GNSS/GPS chip from Airoha integrates the RF and baseband circuits and can track multiple satellite constellations simultaneously, providing the user accurate location data and tracking with L1 and L5 dual-band support. Bluetooth 5.0 is enabled by the Infineon chip with an integrated 2.4 GHz transceiver, which is manufactured on a low power 40nm CMOS fabrication process.
OnePlus doesn’t offer connectivity features such as Wi-Fi or LTE. 30% of the BoM cost is occupied by storage, sensors and connectivity.
Display and Audio
The smartwatch has a sizable 1.39-inch AMOLED display with 2.5D curved glass that has a resolution of 454*454 pixels with a pixel density of ~326 ppi.
CS47L15 from Cirrus Logic, which is a high-performance, low-power audio codec that integrates an equalizer and programmable DSP with proprietary SmartHIFI technology, provides enhanced voice communication quality for both near-end and far-end users. The audio amplifier (AW8896CSR) is from Awinic. It supports bass and treble enhancement functions, enables High RF noise suppression and aids in audio quality enhancement.
Display and audio take up 24% of the BoM cost.
Body Structure and Battery
The OnePlus Watch has a well-built body that is constructed out of 316L (L - low amount of carbon) stainless steel, the preferred choice for smartwatch design as it is resistant to cracks and offers sound tensile strength.
Powering the smartwatch is a non-removable lithium-ion (Li-Ion) battery with a capacity of 402 mAh rated at 1.59 Wh. Power and battery management for the OnePlus Watch is handled by Texas Instruments PMIC Controller.
Conclusion
OnePlus has done a decent job on its first smartwatch offering. The selection of low-power and dependable components is great. But there is still a lot of room for improvement. Connectivity and storage are the two key areas where the OnePlus Watch is lagging immensely.
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Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.