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Apple's China smartphone sales jump 23% to start 2026, bucking industry trend

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March 19, 2026

Apple posted a 23% surge in China smartphone sales in the first nine weeks of 2026, bucking a broader ​market decline as some Android phone makers raised prices in response ‌to higher costs for memory chips.

China's overall smartphone market fell 4% year-on-year in the January-to-early-March period, with government subsidies introduced at the start of the year doing little to revive ​sluggish consumer demand, data on Thursday from research firm Counterpoint showed.

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Team Counterpoint

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research report as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customer