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Apple’s $1 Trillion Rally Hangs on Earnings Matching iPhone Optimism

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October 29, 2025

Investors are encouraged by strong sales of the iPhone 17 as phone prices rise. An analysis from Counterpoint Research shows the iPhone 17 series outsold the iPhone 16 by 14% over their respective first 10 days on the market in the US and China.

That appears to confirm the anecdotal indications of strong demand, at least initially. This is key because the iPhone accounted for more than half of Apple’s overall revenue in its previous fiscal year, which runs from September to September. Estimates for Apple’s quarterly earnings have jumped 7% over the past three months, while revenue expectations are up 4.3%.

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Team Counterpoint

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research report as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customer