Samsung’s cumulative weekly sales from Week 1 to Week 13 of 2026 decreased by 6% compared to the same period last year, according to Counterpoint Research’s Global Smartphone Weekly Sales Tracker. Due to the delayed launch of the Galaxy S26 series, Samsung also experienced a double-digit YoY decline. However, with the launch of the new series in Week 11 (March 8 to March 14), the extent of the YoY decline has been narrowing. Even though overall global smartphone demand slowed somewhat at the time of the Galaxy S26 launch, Samsung experienced a more pronounced launch uplift during the first three weeks compared to the S25 launch.

Samsung Global Smartphone Weekly Sales, 2026 vs 2025

By Week 10 of 2026, the week prior to the Galaxy S26 launch, Samsung’s weekly sales had dropped to their lowest point of the period and sat well under the 2025 trajectory, illustrating how soft demand had become just before the S26 launch. The S26 launch window in Weeks 11 to 13 reversed this downswing, with 2026 volumes rebounding strongly, close to 2025 levels.

Samsung’s weekly smartphone sales, which had been significantly below last year’s level up until just before the S26 launch, successfully reversed into YoY growth following the launch of the S26.

Samsung’s Week -1 to Week 3 Sales After S25 and S26 Series Launch

Associate Director Sujeong Lim said, “Cumulative Samsung smartphone sales during the first three weeks of the Galaxy S26 series launch were 4% higher than those of the Galaxy S25 series during the same period in 2025. It is particularly impressive that double-digit growth was recorded in strategic markets for Samsung flagships, such as the US and Western Europe. Lim also noted: “In the US, the S26 series’ sales during this period were as much as 29% higher YoY compared to the S25 series, a strong initial performance despite the price increase, which raises expectations for the months ahead.”

About Counterpoint Research

Counterpoint Research is a global market research firm specializing in products across the technology ecosystem. We advise a diverse range of clients – from smartphone OEMs to chipmakers and channel players to Big Tech – through our offices located in the world's major innovation hubs, manufacturing clusters and commercial centers. Our analyst team, led by seasoned experts, engages with stakeholders across the enterprise – from the C-suite to professionals in strategy, analyst relations (AR), market intelligence (MI), business intelligence (BI), product and marketing – to deliver services spanning market data, industry thought leadership and consulting. Our core areas of coverage include AI, Automotive, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks and Infrastructure, Semiconductors, Smartphones and Wearables. Visit our Insights page to explore our publicly available market data, insights and thought leadership, and to understand our focus, meet our analysts and start a conversation.

Follow Counterpoint Research

Twitter

LinkedIn