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Insight
Counterpoint’s Advanced TV Cost Report Tracks Displays From QD-OLEDs to 130” LCDs
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February 11, 2026

Author

Bob Obrien

Robert J (Bob) O’Brien joined Counterpoint Research as part of its acquisition of DSCC, where he was Co-Founder, Principal and CFO of DSCC. Bob has decades of experience turning market and business analysis into strategic insights in the display and electronics industries. At DSCC, Bob takes the lead role in analysis of display materials, including glass and AMOLED materials, and covers developments in TV and other large-screen display applications. He is the principal author of DSCC’s AMOLED Material Report, the Advanced TV Shipment Report, and the Display Glass Report, and Bob contributes regularly to the DSCC Weekly Review.

Yoshio Tamura

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Yoshio Tamura joined Counterpoint Research following its acquisition of DSCC, where he served as Co-Founder and President of Asian Operations at DSCC (Display Supply Chain Consultants), based in Tokyo, Japan. He has more than 30 years of experience in display market research and consulting and is widely recognized as one of the leading authorities in the display industry. He began covering the display market in 1991 at TSR, where he significantly expanded the company’s research activities in this field. In 2000, he was invited to join DisplaySearch and was later promoted to Senior Vice President. Through his strong industry relationships, DisplaySearch expanded its presence across Asia by recruiting top talent in Japan, Korea, Taiwan, and China. In 2005, DisplaySearch became the world’s leading display research company and was acquired by NPD (USA). In 2014, NPD’s DisplaySearch business was acquired by IHS (UK). In October 2016, he co-founded DSCC. In August 2023, DSCC was acquired by Counterpoint Research. He can be reached at [email protected]

Nikhil Kishor

With a decade of experience in the display technology sector, Nikhil currently leads the Display 360 platform in India at Counterpoint Research, where he supports display industry clients through a combination of sales leadership, strategic consulting, and market intelligence. His expertise lies in cost modeling for display panels, supply chain analysis, and providing actionable insights across the smartphone, IT, and TV segments. Previously, he worked at Kearney, where he led cost-reduction strategies for display clients, and at Applied Materials as a Technical Lead – New Product Manufacturing Engineer, focusing on display fabrication equipment and supplier optimization.