Insight

Average Smartphone Financing Tenure Reaches 10 Months in Q2 2026; Tier 2 Markets Leads with 57% Financing Penetration in Mainline channels

Smartphone financing (NBFC Financing) tenure for mainline channel averaged 10 months in Q2 2026, with NBFC’s increasingly offering a wider range of EMI Tenures to suit different consumer budgets.

Overview: Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell-through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry. Market Pulse’s Global handset market analysis combines our comprehensive and accurate database with unique insights across regions and OEMs, from Counterpoint’s team of Global Analysts.