OLED Gains Momentum as Notebook Display Market Shifts Toward Premium Technologies
Advanced notebook display shipments are forecast to grow 11% YoY in 2026, outperforming a broader notebook display market expected to decline 3%.
Oct 9, 2026
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We provide a detailed view of the display market with global and regional coverage of key technologies and materials across smartphones, TVs, tablets, XR and more.
Key Features Display Market/Trends
Key Features
Display Market/Trends
What is included?
DSCC Weekly Review
Quarterly Flat Panel Display Tracker & Forecast
covers eight different applications with tracking and forecast of units, area, average selling price, revenue and other parameters. Quarterly update and five year forecast.
Installed Base
Quarterly tablet installed base by current users for key countries.
Insights Report
Quarterly data and qualitative insight report covering key brands, technologies and market trends.
OLED Shipment Report
Tracker and insight report covering the global OLED panel market, analyzing quarterly OLED shipment and revenue by smartphones, panel makers, form factors, display area, IT panels, smartwatches, TV, and ASPs. Also includes brand roadmaps, shipment and revenue forecasts, and a long-term OLED market outlook for major applications through 2029.
Advanced notebook display shipments are forecast to grow 11% YoY in 2026, outperforming a broader notebook display market expected to decline 3%.
Oct 9, 2026
Overview: Global TV shipments remained flat YoY in August 2026, though performance diverged across brands. LGE posted YoY growth on the back of its OLED TVs, while Philips also grew, led by OLED as it rolled out the 2026 OLED761, its entry-level model now built on LG Display's lower-cost WOLED SE panel. In line with their strong OLED performance, the overall OLED TV market grew significantly YoY. In contrast, Changhong and Panasonic declined YoY. At the top of the market, Hisense grew YoY and overtook Samsung, which declined, to claim the No.1 position in August. The Monthly Global TV Shipments Tracker provides a timely and comprehensive view of the global TV market, covering monthly TV shipments segmented by region, front plane technology, and brand. Updated on a monthly basis, the tracker allows clients to monitor market movements as they unfold — a critical advantage in an industry where competitive positions, technology mix, and regional demand conditions can shift rapidly from
Oct 9, 2026

Advanced notebook display shipments are forecast to grow 11% YoY in 2026, outperforming a broader notebook display market expected to decline 3%.
Oct 9, 2026
Overview: Global TV shipments remained flat YoY in August 2026, though performance diverged across brands. LGE posted YoY growth on the back of its OLED TVs, while Philips also grew, led by OLED as it rolled out the 2026 OLED761, its entry-level model now built on LG Display's lower-cost WOLED SE panel. In line with their strong OLED performance, the overall OLED TV market grew significantly YoY. In contrast, Changhong and Panasonic declined YoY. At the top of the market, Hisense grew YoY and overtook Samsung, which declined, to claim the No.1 position in August. The Monthly Global TV Shipments Tracker provides a timely and comprehensive view of the global TV market, covering monthly TV shipments segmented by region, front plane technology, and brand. Updated on a monthly basis, the tracker allows clients to monitor market movements as they unfold — a critical advantage in an industry where competitive positions, technology mix, and regional demand conditions can shift rapidly from
Oct 9, 2026
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Vice President of Research
Yoshio Tamura

Vice President of Research
Yoshio Tamura

Research Director
Bob Obrien

Research Director
Bob Obrien

Associate Director
David Naranjo

Associate Director
David Naranjo

Associate Director
Guillaume Chansin

Associate Director
Guillaume Chansin

Associate Director
Jayden Lee

Associate Director
Jayden Lee

Senior Analyst
Tom Someya

Senior Analyst
Tom Someya

Vice President of Research
Yoshio Tamura

Vice President of Research
Yoshio Tamura

Research Director
Bob Obrien

Research Director
Bob Obrien

Associate Director
David Naranjo

Associate Director
David Naranjo

Associate Director
Guillaume Chansin

Associate Director
Guillaume Chansin

Associate Director
Jayden Lee

Associate Director
Jayden Lee

Senior Analyst
Tom Someya

Senior Analyst
Tom Someya