Global smartphone ASP is projected to rise 22% YoY to $450 in 2026, driven by higher memory costs and the hollowing out of lower price tiers. The report examines how pricing, shipments, revenue and demand are shifting across major regions and markets.

Insight

Global Existing Smartphone Prices Climb About 15% in 2026, New Launches 25% Costlier YoY as OEMs Maneuver Memory Price Hikes

Global existing smartphone retail prices have increased 15% on average so far in 2026, with some models nearly doubling in price, as OEMs continue to pass higher memory and component costs on to consumers, according to Counterpoint Research's Global Smartphone Price Increase Tracker.