Smartphone replacement cycles are extending to four years, with this trend expected to continue through 2026 and 2027 as higher memory and component costs drive up device prices.

Insight

China Smartphone Market Saw Sharper Contraction After 618

China’s smartphone sales declined 8.6% YoY in the first 30 weeks of 2026, with the decline returning to double digits after the 618 shopping festival amid seasonal weakness and continued memory cost inflation.