Insight

HERE Retains Lead as Competition Intensifies, TomTom, Google and Mapbox also Recognized as Leaders in Counterpoint Research’s 2026 Location Platform Effectiveness Index

HERE maintains its leadership position for the ninth successive year, TomTom joins HERE in the Pacesetter category. Google and Mapbox feature as Leaders thanks to their broad and deep platform capabilities.

Overview: The power of location as a context blended with the continuous stream of telemetry data and visualized to derive insights or autonomous capabilities has become the new battleground transforming mapping and location platforms into “data platforms”. However, choosing the right platform is challenging for enterprises and developers. It warrants a thorough evaluation and understanding of the vendor’s capabilities as well as the success of these platforms.